After his Shell gas station was robbed twice – once at gunpoint – Frank Schwagel of Sauk Rapids, Minnesota, knew that he was going to have to come up with an inventive solution to preserve his business and help his employees to feel safe again.
But instead of paying for armed security or investing in security cameras, Schwagel sat down at his computer and printed out a simple sign:
“Gas discount for law enforcement or people with proof of permit to carry. 10 cents per gallon after 7:00 p.m. daily.”
The idea, Schwagel explained, was to increase the number of legitimate customers – especially customers who might be legally carrying firearms – in the evening.
A gas station that’s busy and full of potentially armed witnesses, he thought, would be a less likely target:
“I wanted to increase store traffic in the evening, so my employees wouldn’t have to be there alone at night.
It’s working out so far. We have a lot more people coming in at night versus what we used to have. It’s been a good thing so far.”
An Indiana restaurant applied a similar discount to great effect after being robbed last year, and a number of other restaurants encourage legal firearm owners to exercise their right to carry while dining.