Bra Company Boss Is Teaching His Male Employees What It’s Like To Live With Large Breasts


Screen-Shot-2016-08-26-at-12.00.05-540x282The small boob struggle is real. There’s no making for a convincing dead Marilyn Monroe at Halloween, and there’s no chance that you’ll ever get recruited for that Victoria’s Secret ad campaign. Damn you Alessandra Ambrosio.

What members of the Itty Bitty Titty Committee should remember, however, is that there are a whole world of #bigboobprobs that you’ll never understand. Women with big boobs have to pay more for bras, suffer with constant backaches, and have to deal with being ogled at on a daily basis. It’s a problem men and small-boobed ladies will never understand, and most of the time the struggle is silent.

sweatLingerie company PrimaDonna’s CEO Ignace Van Doorselaere, however, thinks he has a solution. He makes his male employees wear fake boobs, which means they’d experience what it’s like to be a woman. So if you’re sitting there wondering what having a bunch of guys wearing fake boobs around the office looks like, then head right on over to the next page.

So why is it so important for men in the lingerie industry to understand what it’s like to have big boobs? As PrimaDonna’s CEO Ignace Van Doorselaere says: “There is only one way for a man to realise what an E-cup feels like, and that is having an E-cup.”

Big or small, boobs create some interesting problems. But no matter what pain they put us through, at the end of the day, we will always love them (because the end of the day is time to finally escape the bra prison). Gents, if you’re now curious about what it would be like to have a pair of your own, these 17 Tumblr posts sum everything up perfectly.