But for those in the tech scene, your phone/computer manufacturer loyalties mean everything, and which machine you own is serious business. However, sometimes these tech giants fall short of our expectations.
Video footage has emerged of a bizarre incident in France, where a disgruntled customer entered an Apple store and proceeded to Hulk-out and totally smash every iPhone he could lay his hands on
. Armed with a steel ball used in the bowling game pétanque, the man made an angry speech to shocked onlookers, before cracking screens and breaking monitors as if on a mission from God.
The damage from his, ahem, display, has allegedly cost the Apple branch thousands of dollars. Wow. That’ll probably come out of someone else’s paycheque. So much for redistribution of wealth, Mr Anarchist.
As customers tried to stop the would-be revolutionary, he shouted: “Apple is a company that ‘violated’ European consumers’ rights. They refused to reimburse me, I told them: ‘Give me my money back’. They said no. So you know what’s happening? This is happening!” – before wrecking another iPhone. Eventually, the man was approached by a security guard and arrested by police. He is now in the custody of local authorities.
Although the man’s attack was flagrantly illegal, the political point he makes about Apple is sound.The European Commission has ordered Ireland to recoup 13 billion euros from the computer manufacturer in a dispute over unpaid taxes. Wow. You’d have to smash a serious amount of hardware to even touch that sum.