Over the years, Band-Aids have evolved from beige to colorful cartoons, but one dad took matters into his own hands to create a more diverse selection of bandages.
Chicago-native, Toby Meisenheimer, told the Huffington Post his idea originated in 2013 after his adopted black son, Kai, got a cut on his forehead:
“It stuck out like a sore thumb,” Meisenheimer said. “Clear [bandages are] not a decent alternative in my opinion. We can choose from the cartoon bandage world or a bandage that matches my skin, and that’s it.”
Meisenheimer’s sister reportedly told him to start his own business after sounding off on social media about the lack of adhesive bandage variety. In 2014, Tru-Colour Bandages was born, offering three different dark skin tones.
Meisenheimer has two biological white children, three adopted black children and one black foster child with his wife. He told the Huffington Post he “understood the challenges of adopting,” but never expected polarity in the simplest medicine cabinet item:
“I just want my kids, who are already gonna struggle with the fact that they don’t have the same skin color as their dad, I want them to see they were made as just as authentic and just as beautiful and the bandage market needs to reflect that,” he said.
Meisenheimer decided to test his product on his son, Kai, before selling them online. He gave Kai the option of a normal Band-Aid and a Tru-Colours bandage that matched his skin tone. His response said it all:
“He pointed to the Tru-Colours bandage and said, ‘This bandage is for me, dad. This one matches me,’” Meisenheimer recalled. “He could identify… a four year old could at least articulate, ‘this was meant for me.’”
To order your pack of Tru-Colours Bandages, visit Amazon.com.